Project Overview
1 UX designer, 1 Developer, 1 PM
User Testing
Methods:
Usability testing sessions
Feedback:
User testing showed that the new system's step-by-step method and clear dashboard significantly improved the ease of creating and managing messages during crises. These adjustments enhanced usability, making it simpler to navigate and efficiently handle emergency communications
Challenges & Research
The absence of a targeted, reliable communication system hindered effective emergency responses. I collaborated with IT leaders and emergency management experts, uncovering needs for audience segmentation, message accuracy through approval workflows, and real-time monitoring.
Design Approach
Mapped user journeys to align with distinct emergency roles.
Created wireframes and prototypes, iterating based on stakeholder feedback to enhance intuitiveness.
Refined the dashboard and approval process, ensuring ease of use and reliability.
Project Scope
I led the UX design for a groundbreaking national emergency alert system enabling mass messaging during critical events. This tool empowers authorities to send targeted alerts to citizens based on demographic and geographic profiles, crucial for natural disasters or security threats.
Core Features
Targeted Messaging: Segment by age, location, religion, nationality, and device type.
Approval Workflow: Guarantee message appropriateness.
Real-Time Monitoring: Track live campaigns and adjust as needed.
Scheduling Flexibility: Immediate or scheduled message deployment.
Impact
The system substantially improved emergency communication effectiveness, reducing response time, ensuring precise targeting, and enhancing administrator satisfaction.
Outcomes
Efficiency Gains: Faster campaign deployment with reduced message delivery errors.
High Satisfaction: Positive feedback from administrators on usability and clarity.
Conclusion
This project established an essential communication platform, elevating public safety and providing a model for future digital crisis response systems.